Rickard v. Caton College Co.

LOVELY, J.

This is a suit to restrain the use by defendants of a business sign and advertising devices adopted as a trade-name by plaintiffs.

The cause was tried to the court, who made findings of fact, and held as a conclusion of law that plaintiffs were entitled to the relief demanded in the complaint, ordering that a permanent injunction be issued to restrain the defendants from maintaining an obnoxious sign on their building in Minneapolis, and forbidding them to imitate or appropriate the business name previously used by plaintiffs to advertise the commercial college or school operated by them. Thereafter a motion was made to set aside the findings of the court and for a new. trial, which was denied. From this order defendants appeal.

The plaintiffs, in 1891, established an institution at Minneapolis for the instruction of those desiring a business education, and adopted therefor as its descriptive name and title the words, “Minnesota School of Business,” by which it has ever since been known and designated.' The findings of fact, which are justified by the evidence, substantially set forth that under this characterization the plaintiffs, who were partners, acquired a valuable reputation and secured a large patronage for their institution; that the Minnesota School of Business became widely known, and secured an enviable standing as an educator of pupils cultivating business arts and purposing to engage in commercial pursuits.

The defendants, since 1888, have been similarly engaged in giving instruction in business arts, telegraphy, and shorthand in Minneapolis, designating the institution which they maintain as “The Gaton College.” In 1901 this college was incorporated under that name, and thereafter was conducted practicálly under the control of its president, Thomas J. Catón, one of the defendants here. In *245 the fall of that year defendants put forth a large number of circulars, at the head of which there were printed in ordinary script type the words, “The Catón College,” below which were prominently set forth in much larger and heavier Roman type the words, “Minnesota’s School of Business.” Underneath, in letters of smaller type, followed the words, “Shorthand, Telegraphy, Typewriting, English and Normal Training.” Also among other portions of the advertisement was the following:

“Four of the oldest established business schools of Minneapolis consolidated into one grand business educational institution, and incorporated under the management of the Catón College Company,” etc.

It is claimed that this quoted statement was intended to create and convey the false impression that plaintiffs’ school was absorbed in the defendants’ institution. The defendants also placed upon the building in which their college was conducted a large and prominent sign twenty by forty feet in area, on which were painted in script letters as on the circulars the words “The Catón College,” but in still larger and more attractive and prominent form the words “Minnesota’s School of Business.”

The plaintiffs complain of the use of this sign, and the extensive distribution of the circulars and advertisements somewhat similar, in the Minneapolis papers, as an injurious interference with the trade-name and designation which had been previously adopted by themselves. It was alleged in the complaint that the plaintiffs had adopted for its trade-mark or trade name the title “Minnesota School of Business,” to which it had acquired vested property rights; but upon the trial plaintiffs rested their claim for an injunction to restrain defendants’ appropriation of the plaintiffs’ business designation upon the ground that the. imitation of such device in the respects mentioned amounted to an unfair business competition, calculated to withdraw patronage from plaintiffs’ school through misleading and deceptive artifices in the practices thus resorted to by defendants.

The trial court further found, upon evidence which fully justified the finding, that the use of the device “Minnesota’s School of Busi *246 ness” in the circulars, and on the sign, after a distinctive character and reputation had been achieved and established therefor by plaintiffs’ institute, had a tendency to divert support therefrom, and to wrongfully transfer it to the defendants’ corporation, for which purpose it was adopted, which amounted to an illegal impairment of the rights of the party organizing the establishment first adopting and using such designation.

There cannot, we think, be any doubt of the conclusion of the court that the established name “Minnesota School of Business” had been the subject of palpable and apparent imitation in the sign on the building as well as the distribution of its circulars and advertisements. The one is as characteristically similar to the other “as the counterfeit presentment of two brothers” to the originals, and it is only necessary “to look on this picture and then on that” to demonstrate the correctness of the court’s findings in this respect.

The court was also fully justified from the evidence showing the amount of business done by the plaintiffs in reaching the decision that such an imitation of plaintiffs’ business devices would, in the nature of things, be injurious to its substantial interests; but it is strenuously urged that Minnesota was a geographical word of a descriptive character; that the word “school” describes the nature of the institution, and that neither of these terms could be made the subject of strict property right, or hence “trade-mark”; that the imitators were at liberty to describe their place of business as being in Minnesota, and to speak of their institution as a school, since this was a generic term, which no one might appropriate exclusively. This may be conceded, but the manner in which the description of the school was made, the means taken to imitate the style of plaintiffs’ adopted name, went further than a reasonably fair description of its locality, or of the character of its location, and justified the complaint of the plaintiffs that the original and acquired description of their establishment was imitated in a manner that was likely to deceive and mislead persons by whom they would otherwise be patronized, hence that the designation of their school by the plaintiffs, though it might not secure for them *247 an exclusive property right in the use of the word “school” or “Minnesota” in a trade-mark or fanciful name, conferring upon it a secondary value as such, yet it seems quite clear that after the peculiar use of the title to plaintiffs’ institute for ten years, during which time it had been advertised as the “Minnesota School of Business,” the adoption by another similar institute of a name so closely resembling this, and in such a prominent manner, that it is not easily discriminated therefrom, was not justified as fair or reasonable business competition, and was properly enjoined for that reason. The decided weight of authority in this country supports this view. Merchants v. Detective, 25 Ill. App. 250 ; Pierce v. Guittard, 68 Cal. 68 , 8 Pac. 645 ; Keller v. Goodrich, 117 Ind. 556 , 19 N. E. 196 ; Van Horn v. Coogan, 52 N. J. Eq. 380, 28 Atl. 788 ; Robertson v. Berry, 50 Md. 591 ; Plant v. Michel, 23 Mo. App. 579 ; Shaver v. Heller & Merz Co., 48 C. C. A. 48 , 108 Fed. 822 ; Wyckoff v. Howe Scale Co. (C. C.) 110 Fed. 520 .

Order affirmed.