Keller v. Loyless

1. Libel and Slander (§ 6*) — Words Libelous Per Se. A publication criticising a prior publication by plaintiff in a trade journal, and charging plaintiff with being a tradueer of the bottling trade traveling man, and desiring to eliminate him from the trade, but charging plaintiff with no offense, act of immorality, etc., was not libelous per se. [Ed. Note. — For other cases, see Libel and Slander, Cent. Dig. §§ 3-16; Dec. Dig. § 6.*] 2. Libel and Slander (§ 89*) — Words Not Libelous Per Se — Special Damages. Where an alleged publication was not libelous per se, a complaint failing to specifically charge that plaintiff suffered special damage was insufficient, and properly dismissed. [Ed. Note. — For other cases, see Libel and Slander, Cent. Dig. §§ 213, 214; Dec. Dig. § 89.*]

' In Error to the District Court of the United States for the Southern District of New York. Action by William B. Keller against Donald A. Loyless for publishing an alleged libelous article of and concerning plaintiff. The article was published on April 5, 1908, in a trade journal known as the “Southern Carbonator and Bottler/’ and was as follows: “¡Selling Goods to Bottlers. “In its March issue, the National Bottlers’ Gazette of New York perpetrated a characteristic editorial ghost dance under the above heading, running amuck with its crazy snickersnee whetted keen for the poor traveling man. “In this remarkable aberration, the bellicose crank, who slings muck for ink in his self-appointed and highly imaginary job of running the business of every manufacturer, supply dealer, bottler and bottling trade journal In the United Stales of America, cooiy eliminates the knight of the grip from the equation of selling in the commercial carbonating world, reducing tho business to that of a mere mail order house. He gives the faithful, order-getting road man his walking papers, with a sneer at his efficiency and with a slander on his morals and maimers, declaring: “ ‘The old timers who held back their orders for the coming of some glib salesman — who got him and himself, too, stone blind drunk and had “such fun” together — are fast passing away. A new era has set in. A bottler can’t be “half seas” over and do business intelligently.’ “Ye gods! Listen to that! It was not enough to kick the drummer downstairs, but he is branded as a drunkard and roysterer, employing bibulous conviviality as an art to land orders, a good deal as the confidence man works his oily wiles. “The New York traducer of the bottling trade traveling man will probably be prompt with his little apology in his April issue, but Ms animus is plain enough, and the fraternity has seen him in Ms true light. ’ “Of course, slander aside, there is but one side to the question in so far as it involves advertising and traveling salesmen. The two are co-operative in every sense. Both are good and both are necessary.” "Acute Botts.” “From Texas ‘Grandoldtaxes.’ one of the best known traveling representatives in the line, writes that ‘the editor of the National Bottlers’ Gazette must be suffering from a ease of acute botts. Don’t think his advertising scheme will work, and he will find the number of traveling men increasing year by year just the same as in the past.’ ” The court dismissed the complaint on demurrer, and plaintiff brings error.